Home

Packaging

July 15, 2019 - 10:00am

Bell’s Oberon gets a limited-edition look to close out summer 2019

Our signature summer beer, Oberon Ale, will get a new, temporary look to close out the summer. Inspired by the 2019 Oberon mini-keg design, limited edition Oberon packaging has already started shipping and will land on store shelves and in coolers soon. This refreshed look will be reflected across all Oberon packaging: 16 oz. cans (4-packs), 12 oz. cans (6-packs and 12-packs)...

September 25, 2016 - 10:00am

New packaging also means new crowns!

As part of our new packaging rollout, most, if not all, of our bottled beers will get their own unique crown.  Previously only Two Hearted, Oberon, Oatsmobile, Smitten and a few others got the crown treatment. But now Java Stout, Lager of the Lakes and so many more will each feature its own iconic imagery on the one last thing standing between you and your beer...

September 24, 2016 - 12:59pm

A look back at the history of Best Brown

When fall approaches, that means it’s time for Best Brown's return. Best Brown was first released in 1988 and packaged. in 22 oz. bottles. It featured a plain type label and then a winter pine cone. The owl first appeared in 1993 and has been on the label ever since. There have been different styles, as seen in the gallery below, including one based on an acrylic painting by...

September 5, 2016 - 10:20am

A new Bottling Line also means a new way to see how fresh your Bell's beer is

Our new Bottling Line now has a laser to help us and you ensure the freshest Bell’s beer is available. Going forward, all of our bottles will have their actual packaging date and batch information laser etched onto the back label. No more A, B or C. Each Bell’s bottle (and can) will also clearly state its shelf life. All of our lagers have a 3 month shelf life: ...

September 2, 2016 - 10:30am

Porter's new look celebrates the balance of barley and hops, builds on its history

Porter's new look celebrates the balance of barley and hops, part of the beer's legacy. It was first brewed in 1987 and emphasizes the darker, roasted aspects of malt. Available year-round, this beer is perfect no matter what season. Bridging the gap between malty brown ales and heavily roasted stouts, notes of chocolate, coffee and roasted barley are offset with just a...

August 26, 2016 - 12:47pm

Amber Ale's new look is a nod to its history

Amber Ale's label has featured several different pieces of local art over the years.  It was first packaged with three different labels after it debuted in 1985. They featured a series of shorebirds – a seagull, a wood duck and a heron. Each was dated with the season and as the brewery grew, both the wood duck and the seagull were phased out. In 1990, the heron...

August 21, 2016 - 10:00am

New look: Special Double Cream Stout's label highlights complex malt blend

This is the first of a series of blog posts that take a look at our new packaging. Special Double Cream Stout has 10 different specialty roasted malts, and its new label highlights the complexity those ingredients contribute. Those 10 malts include 2-Row, Munich, Victory, various caramel malts, Chocolate and Roasted Barley, giving the beer a remarkable depth of...

August 7, 2016 - 10:30am

Our new packaging will leave the brewery soon, get a preview

Earlier this year, we announced a new chapter in our family-owned brewery with a first look at our refreshed logo and packaging.  We've evaluated each beer's branding to make sure we maintained the heritage and vision of each while highlighting what makes each unique. We also made some other changes to our packaging: Highlighted each beer's style more...

March 29, 2016 - 6:59pm

The next chapter for our family-owned brewery: First look at our refreshed logo and packaging

For more than 30 years, we have focused on brewing beer that follows the vision of our President and Founder, Larry Bell. Our dedication to quality begins with sourcing the finest raw ingredients and continues into our brewhouse, our quality lab, all the way to your glass. We are continuously adding to, and refining our process in every aspect to ensure and reinforce those...
Subscribe to RSS - Packaging
×