Earlier this year, we announced a new chapter in our family-owned brewery with a first look at our refreshed logo and packaging. 

We've evaluated each beer's branding to make sure we maintained the heritage and vision of each while highlighting what makes each unique. We also made some other changes to our packaging:

• Highlighted each beer's style more prominently - on labels, six-pack carriers, mother or case cartons, cans and can wraps.
• Clarified shelf life: No more A, B and C. Going forward, each beer will clearly indicate whether it has a six month shelf life, a 12-month shelf life or whether its ideal for unlimited cellaring. 
• More room to shine: We've moved the (refreshed) Bell's logo to the neck label
• Updated beer descriptions on back labels.
• Given each beer its own unique crown or cap (more on those to come).

The gallery below is just the beginning and you will start to see this new look at your local stores, in restaurants and elsewhere soon. Come back here for more updates - we're very excited to share our new look with you!