Celebrate Diversity

November 9, 2021 - 9:42am

Brillosa shines a spotlight on Bell's employees, Latinx culture and community

We, here at Bell's are shining a spotlight on various cultures within the Latinx community and our employees with a special beer release and event. Brillosa, a deliciously smooth Vienna-style Lager with a 5% Alc. By Vol., is the seventh beer to be designed and released as part of our Celebration Series. The Bell’s Celebration Series celebrates and recognizes...

August 4, 2021 - 4:28pm

DEI checkin: How we at Bell’s have been working toward a more diverse and inclusive brewery

In the summer of 2020, we formally made a commitment to be better when it comes to diversity, equity, and inclusion. Some of the work we’ve done around that commitment has been shared in a variety of ways. Our support of Brienne Allan, the latest releases in our Celebration Series (Seneca Village), and our version of the Black is Beautiful global collaboration are just a few...

June 15, 2021 - 9:06am

Bell’s Celebration Series continues with Seneca Village, release event and education

The next release in our Celebration Series is here. Seneca Village, the sixth beer to be designed and brewed by Bell’s staff, celebrates our Black and African American employees. It was brewed to bring awareness to a part of American history that is often hidden or left out of more forward-facing narratives. Seneca Village, a Black IPA with an ABV of 6.19%, specifically...

June 18, 2020 - 7:52am

Bell's Black is Beautiful collaboration will be released in August 2020

September update: This beer is available now (while supplies last) at the Bell's General Store and Eccentric Cafe. Bell’s Brewery is proud to announce that it has joined the Black is Beautiful initiative; an effort to help bring awareness to the injustices many people of color face daily. The Black is Beautiful initiative originated with Marcus Baskerville, founder and...

June 8, 2020 - 1:35pm

#StillProud: Celebrate Virtual Pride Month in June with OutFront Kalamazoo and Bell’s Brewery

For eight years, Bell’s Brewery has been proud to support our local Kalamazoo Pride event in downtown Kalamazoo. Kalamazoo Pride is the largest fundraising event of the year for OutFront Kalamazoo, whose mission is to create a just, inclusive, equitable, and supportive environment in Southwest Michigan for people of all sexual orientations and gender identities and expressions...

June 14, 2019 - 9:26am

Bell’s Alliance Lemon Lager brewed in celebration of LGBTQ+ community

This Sunday, we will be releasing a special beer in recognition of the LGBTQ+ community. Alliance Lemon Lager, or “ALL” for short, is a crushable lager with bright vibrant lemon character. More than 60 LGBTQ+ and allied Bell’s employees took part in making the beer and planning the release party. The recipe was conceived by Hawk Kersey, our procurement coordinator. "I think...

April 23, 2019 - 3:36pm

We're celebrating women in beer with a special brew: Unite Hibiscus Saison

A special beer celebrating women in craft beer will soon go on tap as part of International Women's Collaboration Brew Day, which brought together breweries from across the world. Unite Hibiscus Saison was brewed by Bell’s and Upper Hand’s women brewers to commemorate International Women’s Day. Bell’s and Upper Hand were part of the 82 breweries, 25 homebrewers, 14 non-...

January 17, 2018 - 1:30pm

Sparkleberry® Ale will debut in cans this June, celebrate diversity

Celebrating diversity has always been an integral part of Bell's culture. This summer, 16 oz. cans of Sparkleberry® will join that celebration. We are very proud to share a first look at the packaging of one of our newest additions to our 2018 release calendar, Sparkleberry® Ale. A raspberry Belgian-style Tripel Ale, Sparkleberry® will debut in 4-packs, for the first time in...