In early June, Southwest Michigan came together to support the LGBTQ community with a colorful celebration in downtown Kalamazoo hosted by OutFront Kalamazoo. 

Not only were we the presenting sponsor, but we also offered a photo booth to attendees, many of whom sported Bell’s sunglasses, flags and buttons. In addition to the festive souvenirs, we served up our specialty Belgian-Style Tripel Ale, Sparkleberry. Those were some of the first kegs to be tapped in Kalamazoo, a raspberry-infused celebration of diversity served in a bright pink koozie. 

This year’s event was the 11th annual for OutFront Kalamazoo, an organization focused on advocating for equality and creating a supportive community, and continues to be their largest fundraiser of the year. 

Below are some photos of the fun, continuing the theme of loving who you are! Sparkle on.