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June 21, 2018 - 4:00pm

Open To All: Check out our photo gallery from Kalamazoo Pride 2018

In early June, Southwest Michigan came together to support the LGBTQ community with a colorful celebration in downtown Kalamazoo hosted by OutFront Kalamazoo.  Not only were we the presenting sponsor, but we also offered a photo booth to attendees, many of whom sported Bell’s sunglasses, flags and buttons. In addition to the festive souvenirs, we served up our...

March 7, 2018 - 12:18pm

New, commemorative Bell's beer to be brewed for 2018 Gilmore Keyboard Festival

The Gilmore Keyboard Festival is a two week-long festival that brings together both local and world renowned classical and jazz musicians for performances throughout West Michigan. The festival will run from April 25 through May 12, 2018. Our Golden Ale is a celebration of community, world-class music and all that has gone into making the bi-annual Gilmore Keyboard...

July 25, 2017 - 10:22am

Bell’s Brewery will continue as title sponsor of the Bell’s Beer Bayview to Mackinac Race through 2019

Bell's will return as the title sponsor of the Bell’s Beer Bayview Mackinac Race for another two years. The 94th annual race from Port Huron to Mackinac Island will set sail on July 14, 2018, marking Bell's eighth year as presenting sponsor of the longest, consecutively-run freshwater race in the world. "We are extremely proud to continue to sponsor this race,” said Larry...

July 11, 2017 - 4:30pm

93rd Bell’s Beer Bayview Mackinac Race Begins Next Week

Next week the 93rd Bell’s Beer Bayview Mackinac Race will begin. More than 220 boats are registered for the annual race, which runs from Port Huron to Mackinac Island. We’re excited to be sponsoring the race again for the seventh time. Some 2,500 sailors will take part, and an additional 75,000 people will join in on the festivities. The race also helps...

July 11, 2017 - 3:41pm

Photo gallery: Common Ground Music Festival 2017

Thank you to everyone who joined us this week for Common Ground Music Festival in Lansing! We had a great time catching four nights of music. Here are some of the photos we snapped at our photo booth.                           

June 27, 2017 - 9:57am

Bell’s Beer Bayview Mackinac Race: A race for the waters and awareness

On July 22nd, the longest consecutively run freshwater race in the world, a race from Port Huron to Mackinac Island will celebrate its 93rd anniversary. Bell’s is proud to serve as the title sponsor for the event for the seventh year in a row. Also returning this year is live tracking provided by Yellow Brick Tracking. Fans, family and friends both locally and...

October 21, 2016 - 2:28pm

2016 Bell's Iceman Expo, race and after-party beer lists

Looking forward to another Iceman! Not only are we bringing the beer, we also have ten Bell's family members racing this year. When you come to pick up your packet at the Grand Traverse Resort (and peruse awesome race gear), we'll have: Amber Best Brown Java Stout Kalamazoo Stout Lager of the Lakes Oarsman Oatsmobile Porter Roundhouse  Two...
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