#StayInspired

This year's Beerentines sold out super quick! And while the e-card version are always an option, we know there is always something special about getting one of these in person. So we've posted them all below for you to download, print out at home and give to your special someone. All of the options we offered this year are included along with a separate PDF file for the back/addressing and including an optional message.  Happy Beerentines Day!  Back of the card To/from back design - PDF Front card designs Proudly Independent - PDF Let's FlaminGO and make out (Flamingo Fruit Fight) - PDF You Light Up My Heart (Light Hearted) - PDF Wanna do something shady? - PDF Let's Make It Official - PDF I "heart" you twice as much as Two Hearted - PDF Porter a Ring On It - PDF Let's Get It Ober-on! - PDF You Just Hopslammed My Heart - PDF Ope! Just Gonna Sneak Right Into Your DM's (No, Yeah) - PDF You Always Inspire Me - PDF Do You Like Me? (No, Yeah) - PDF Tonight, You can "pop" my bottle - PDF You Sparkle My Berry. (Sparkleberry) - PDF Pucker Up! (Flamingo Fruit Fight) - PDF Our love's been fermenting .... Let's tap it. - PDF I "heart" you. (Two Hearted) - PDF Let's Dry Hop. - PDF I firkin love you. - PDF Chocolates melt. Flowers die. Better go with beer! - PDF I love you ... And it's not just the beer talking. - PDF You are the malt to my hops. - PDF I'm drunk with love and a little normal drunk, too! - PDF

Employees of Bell’s Brewery are lacing up to Run Hoppy; for the first time, Bell’s beer fans are invited to join in! Bell's Run Hoppy 5K & Stroll, originally a Bell’s employee wellness event held annually at its Comstock Brewery, has gone virtual. This year’s race is open to the public (those 21 and up). Participants can run (or walk) their 5K the week of Sept. 28, 2020. You can register here. For this year’s Run Hoppy 5K & Stroll, a portion of proceeds will go to support To Write Love on Her Arms, a non-profit dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery. “Giving back to the communities we sell our beer in is an important aspect of all of our partnered events. It is one of our guiding principles,” Larry Bell, Bell’s President and Founder said. The virtual race follows in the footsteps of this year’s Oberun 5K. That annual race also went virtual this year because of the COVID-19 pandemic. This year’s Oberun helped raised money for Karen’s Trail and the construction of a 70 mile trail system in Michigan with race partner Running Fit Events. Registration opened Aug. 28 with two pricing options for those who want to participate. For $35, racers will receive a finisher’s medal and race shirt. There will be no cost to those who do not wish to receive either piece of swag and just want to run or walk. All racers will receive access to an exclusive Facebook community and content, a custom bib to print out at home to use for their run or walk, a digital finisher certificate and a one-time online discount code for 15% off all branded wearables and glassware at Bell’s General Store. Race week challenges are also planned to help keep participants motivated and have fun. “Run Hoppy has been an incredible event for us in the past and going virtual allows us to continue offering this benefit,” Sara Burhans, Bell’s Wellness Coordinator said. “Being able to open this up to a wider audience of Bell’s fans and enthusiasts takes this event to another level.” “We hope this virtual race will help people stay inspired and feel part of a larger group with a common goal,” she added. Physical, emotional, social and financial wellness are all cornerstones of how Bell’s approaches its employee benefits program. Bell’s was a winner in this year’s Governor’s Fitness Awards presented by the Michigan Fitness Foundation and Governor’s Council on Physical Fitness, Health and Sports. Key dates for Bell's Run Hoppy 5K & Stroll 2020 Aug. 28: Registration opens Sept. 18: Last day to register and receive t-shirt and medal Sept. 28: Run Hoppy Race Week begins Oct. 2: Last day to register. Oct. 3: Final day to run and submit finish time (required to receive swag).

Back in May, we offered a special edition of our annual Beerentine tradition to help you stay connected during quarantine and the COVID-19 pandemic. That first round "sold out" in a short time. If you want missed out, or perhaps want to say hello to a friend, family member, drinking buddy, etc., we've got you covered. Starting today, a second round of Ale Mail is available to order.  Just like Beerentines and the first round, they are free (while supplies last). Unlike Beerentines, you get to fill out a special message for the recipient similar to those books you see out and about that ask you for verbs, adjectives, pronouns and the like.  What do you have to do to send one? Pick a design, tell us who it should go to and fill-in-the-blanks. We’ll take care of the rest. You can check out the new designs below and send one here.  #StayInspired!   

This recipe uses our Official Hazy IPA and can be enjoyed year-round! Ingredients 1 ½ cups (14oz) plain white flour – all purpose 1 ½ TSP Cornstarch 1 ½ TSP salt 1 ½ TSP paprika, substitute with chili if you want spicy! Zest and juice of one lime 12oz can of Bell’s Official Hazy IPA 1/3 cup buttermilk Directions Use raw, large peeled, tails on and de-veined shrimp. We recommend 16/20’s or 26/30’s. For one pound of shrimp, place in zip lock bag with zest and juice of one lime and gently shake. Leave in bag for 15 minutes. Sift flour along with all dry ingredients into a large mixing bowl, add 8oz of Official and buttermilk. Whisk. Adjust with more Official as needed, until a smooth batter mixture is achieved. It should coat the back of a wooden spoon and will thicken slightly before use. Add more Official Hazy IPA if too thick. Place shrimp, zest and juice into a large bowl and pour batter onto them until submerged and mix. Let them rest in the batter for a few minutes. Pull each shrimp out by its tail, hold above bowl and allow excess to drip off, 2-3 seconds. Carefully lower battered shrimp into 365 degree oil. Be careful, as they will splash. Use a high quality frying oil or vegetable oil such as Canola. Keep it clean and fresh. Fry the shrimp until golden brown and crispy. Remove from oil and place onto paper towel to soak up excess oil. Enjoy with an of Official Hazy IPA! Also try: After coating shrimp with batter and before lowering into oil, press battered shrimp into sweetened flaked coconut and then fry.    

Who couldn’t use an excuse to eat pizza and drink beer right now? We’re celebrating National Pizza Party day with one of our own: Bell’s Pizzapalooza, a digital pizza party featuring four pairings for four beers. The pizza party will take place Friday, May 15 at 7 p.m. EDT and be streamed on our Facebook, YouTube and Twitter pages. Several bars and restaurants across the country are participating with a special quad pizza with the pairings. We’ll post more details here, stay tuned.  As our brewery founder and president Larry Bell said: “This event combines two things that should be readily available no matter where you live. Comfort food meets delicious beer in a way that will hopefully help people feel a little connected, something we’re all looking for these days, and help support nearby restaurants and bars.” Pairings Here are the pairings for the pizza party: Light Hearted Ale with a chicken, bacon and ranch pizza; or a seafood and citrus pizza. Official Hazy IPA with hot Hawaiian pizza or a pizza with goat cheese, hot pepper and peach. Porter with sweet sausage crumbles and mushroom pizza or a pizza with peppers. Lager of the Lakes with a Margherita pizza or a pizza with prosciutto and arugula. Picky eater pairings Don’t like to have a complex pizza or ordering one to share with some picky eaters? Here’s a list of alternative pairings: Light Hearted with a pepperoni pizza. Official Hazy IPA with a ham pizza. Porter with a sausage and mushroom pizza. Lager of the Lakes with a classic cheese pizza. Short on supplies or can’t order a pizza? Feel free to join us to learn about how pizza and beer work together! Accounts Here are some participating accounts: Michigan Big Bob’s Pizza Louie's Trophy House Blackstone Pizza Company Long Lake Grocery Checker Bar, all pizza is buy one, get one half off. Scooters Café and Pizzeria, Scooter's House Specialty Pizza - Italian Sausage, Bacon, Spinach, Mushrooms, and Red Sauce Chicago Flo & Santo’s Lager - Margherita or Tomato, Arugala, + Prosciutto.. Light Hearted - BBQ Chicken… Official - Hot Hawaiian.. Porter Sausage + Mushroom New York Milkflower, Wu Tang Clam: Cherrystone Clams, Garlic, Fresno Chili, Parsley, Grand Padano Carson's Pizzeria & Bar, Chicken Bacon Ranch Public Display of Affection Pizza, Margherita Vermont Vermont Taphouse North Carlonia Salud Beer Shop, Assortment of 10" Wood Fired Pizzas The Flying Saucer, Flat Bread Pizza Ruckus Pizza,   Syracuse, New York Pizza Man Pub: hot hawaiian, chix ranch, margherita, sausage Kitty Hoyne: House Flat Bread (Marg) Apizza Regionale, 4 quadrant Pizza Pennsylvania The Pizza Company Dominick's Pizza & Pub, Two Hearted - Pepperoni, Oberon - Cheese Pinocchio's Restaurant Sabatini's Pizza, Cheese Pie Nebraska Backlot Taphouse, Buffalo Chicken with Blue Cheese and Green Onion St Louis Pizzeoli, Traditional Neapolitan pizza. Two options: Chicken Bacon Ranch pizza and a veggie pizza TBD Florida The Riverside Market Lee's Grocery, Mushroom Sausage The Gnarly Barley, Jalapeño popper flatbread, spicy meatball flatbread Josie's Pizza & Wings, 1/2 spicy Italian, 1/2 buffalo chicken California Pitfire Pizza (LA) Surfrider Pizza Tony Pepperoni's Prime Pizza Carson's Pizzeria & Bar Colorado Carelli's Minnesota MacKenzie Pub, Pepperoni, Thai Peanut, Margherita and Jerk Chicken Washington DC Pizzeria Paradiso Arizona Boulders on Southern Tennessee Aldo's Pizza Pie's, Downtown and Midtown, The Lombardi - Tomato sauce, Meatballs,Mozzarella and ricotta Cheese Puerto Rico Pimenton -Pizzeria & Birreria Alabama Mellow Mushroom, Mighty Meaty Wisconsin Mequon Pizza Company

We all want to stay connected during this pandemic. Here's another way you can do just that inspired by our annual Beerentine tradition. For a limited time, we are offering a special Quarantine-postcard edition Beerentine that you can send to a friend, drinking buddy, co-worker, family, pet… whoever you want to cheers from a far with. Just like Beerentines, they are free (while supplies last). Unlike Beerentines, you get to fill out a special message for the recipient similar to those books you see out and about that ask you for verbs, adjectives, pronouns and the like.  What do you have to do to send one? Pick a design, tell us who it should go to and fill-in-the-blanks. We’ll take care of the rest. Send one here.  #StayInspired!          [[{"fid":"10447","view_mode":"default","fields":{"format":"default"},"type":"media","field_deltas":{"1":{"format":"default"}},"link_text":null,"attributes":{"class":"media-element file-default","data-delta":"1"}}]]  

Puzzles, homebrewing, virtual hangouts... all great ways to practice social distancing. We have another option: Bell's inspired coloring pages.  Have an idea for something you'd like to see added? Drop us a note.  Here's our current collection of coloring pages available to download: Bell's logo with pattern Oberon sun Light Hearted label art Official logo Blackbeard's Bear Hug Flamingo Fruit Fight Bell's logo with pattern (2) Oberon Sun Rays Two Hearted Bell's Pride Parade Bell's Pride Flag Sparkleberry LoSun No, Yeah Christmas Wreath Christmas Tree Christmas Ornaments