Bell's News

Spend a night in the Hopslam Suite Royale! Hopslam 2020 Specialty tour details

Hopslam behind the scenes tour

To celebrate the 2020 release of Hopslam, we’re hosting a unique tour experience and competition to celebrate our beloved Double IPA!

This year’s hop-centric tour will again be limited to only 12 lucky winners who show their love for Hopslam in a creative way!

Ten of our winners will be chosen at random and allowed to bring one guest. One runner up will be People’s Choice so tell your friends and family to vote for you. ONE lucky winner will be left to our Brewers’ Choice. We have selected a panel of three brewers from Bell’s to determine which entry is most creative. This person will be our 2020 Grand Prize Winner.

This year’s Grand Prize Winner will be stay the night of the tour at the Radisson Plaza Hotel at Kalamazoo Center in the Hopslam Suite Royale.

What’s the Hopslam Suite Royale? Imagine a hoppy oasis of everything Hopslam (some items which are one-of-a-kind and custom designed just for our winner) - all of which you will take home with you after your stay!

As for the tour, our 24 guests will:

  • Hop on the Kalamazoo Brew Bus from Bell’s Eccentric Café and enjoy a Hopslam without having to worry about the drive to our Comstock Brewery.
  • Taste the freshest Hopslam straight from the source!
  • Engage in a hop sensory experience and learn about how we select our hops to make this special beer.
  • Walk alongside dry hop fermenters each holding 3 stories worth of Hopslam!
  • Watch 500 cans per minute whip through our can line with only a brief stop to grab one for you!
  • Take home special Hopslam Swag.

How do I get the chance to experience this one-of-a-kind tour?

To enter for a chance to win, you must show your love of Hopslam in a creative way: write a song, compose a poem, paint a picture, take a photo, shoot a video, orchestrate a rock opera, whatever it is you do that is creative.

Share your art on social media and tag us (Facebook, Twitter, Instagram) and use the hashtag #HopslamMe. Make sure your post and account is public so we can see it. You’ll also need to complete this form.

Here are some guidelines for entries:

  • Be sure to keep it clean — we’re thinking PG-13 here.
  • While babies are cute, they can’t drink beer, so please refrain from including minors in your entry.
  • This is about representing your love for Hopslam, not how many cans, mini kegs or cases you can fit into your photo.


The deadline to enter is Sunday, December 15th at 11:59pm.

All winners will be announced notified on Friday, December 20th. The Runner Up and Grand Prize Winners will be announced on Social Media that day as well.

Travel to/from Kalamazoo is the responsibility of the individual.

Category Tags: