We are celebrating diversity at this weekend's Kalamazoo Pride, June 13 and 14, at Arcadia Creek Festival Place and marking our second year in a row sponsoring this event in our hometown.

Proceeds will go to support the Kalamazoo Gay Lesbian Resource Center - this is the KGLRC's largest fundraiser of the year.

Sparkleberry Ale will return and Bell's Lager along with Kalamazo IPA and Oberon will be on tap all weekend long.

In addition to a great music lineup, we're also giving away six Bell's Summer Swag Bags.

To win, all you have to do is take a photo of yourself at Pride with anything related to Bell's.

Then post it to either Facebook, Twitter or Instagram with the hashtag #lovewhoyouare and tag us (@BellsBrewery on Twitter and Instagram OR Bell's Brewery, Inc. (Official) on Facebook).

One winner will be announced on stage during Pride at 6:30 p.m., 8 p.m. and 9:30 p.m. on Friday as well as 2:30 p.m., 5 p.m. and 8:30 p.m. on Saturday.

For more information on tickets, the music lineup or anything else, please visit kglrc.org/pride.

Hope to see you there!