Bell's News

A Hopslam pivot: introducing Hopslamania 2021, a virtual release celebration

We can't celebrate in person, but we can raise a Hopslam together virtually!

2020 is almost over. That means a New Year and …. HOPSLAM!

Over the past few years, we’ve offered a unique, once-in-a-lifetime opportunity to hop on a special behind-the-scenes brewery tour focused on nothing other than our beloved Double IPA. Most recently, we partnered with one of our fantastic area destinations to give one lucky pair a one night stay in the Hopslam Suite Royale. 

This tour has always been limited and in order to get a coveted seat, you had to show your love of Hopslam. And y’all never disappoint. The submissions we’ve received over the years have been incredible.

For 2021, we have a twist. 

Since we are unable to bring you to our brewery for an exclusive tour, we are bringing the brewery to everyone! (Still for free.)

That’s right, all (those 21 and up) are welcome to join us this year as we celebrate the release of Hopslam virtually with Hopslamania! What does Hopslamania include? 

  • A virtual tour of our brewery (with some surprise stops). 
  • A guided Hopslam tasting focused on sensory; we’ll show you how we evaluate the raw ingredients that go into Hopslam before we sample the deliciousness itself. 
  • Q&A 
  • Also, Hopslam (you’ll need to pick that up on your own). 

All from the comforts of your own couch (or wherever your tune in for virtual events). 

For those who want to go all in, our General Store has the perfect solution: a Hopslamania Virtual Kit. For $33.99 you will receive hops and malt samples for your at-home sensory experience, two Hopslam snifters glasses and a Hopslam tin tacker. Get yours here

For the sweepstakes portion of this special event, we will randomly choose three winners from everyone who shares a song, a photo, a poem, anything creative, that shows your love and passion for this specialty release. 

Three lucky winners will be announced at both of our virtual events. What’s at stake? Glad you asked.

  • Grand prize:  A handmade Hopslam Pillow, Hopslam blanket and Hopslam sweatshirt
  • First runner-up: A Hopslam blanket & Hopslam sweatshirt 
  • 2nd runner-up: A Hopslam blanket & Hopslam t-shirt 

All three winners will also receive an (empty) 2021 Hopslam mini-keg signed by Larry Bell himself. 

How do you enter? Share a post on Facebook, Twitter or Instagram that shows your love for Hopslam using the hashtag #HopslamMe and #Entry. Be sure to make it public and tag us @bellsbrewery. 

The deadline to enter is December 31st at midnight. Winners will be notified directly by email prior to these events.

Our virtual Hopslamania virtual events will be held on: 

  • Jan. 21 @ 7pm
  • Feb. 4 @ 7pm

Sign-up for the virtual event here:​​​​​​​

You can take a look at all of the legal info and rules here

Let’s see what you’ve got Hopslam fans!

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