Here’s a first look at the new Oarsman can, part of our packaging refresh (gallery below). Expect to see them this fall.

Oarsman, our tart, refreshing session wheat ale, was first released in 2010 and came to cans back in February.

In March, we announced packaging and logo refreshes to better reflect the Bell’s name and the branding that we are so proud of. Learn more and see other peeks.