Bell's News

Bell's and the K-Wings team up to support local Kalamazoo organizations with a Two Hearted jersey auction

A limited number of special edition Two Hearted hockey jerseys will be auctioned off over the next couple of weeks.

Bell’s Brewery and the Kalamazoo Wings have teamed up to help support two local organizations with a special, limited edition Two Hearted hockey jersey auction.

Thirty-four jerseys will be available to bid on beginning July 13 and ending the week of Aug. 10, coinciding with our national celebration of Two Hearted Day.

 “Unfortunately, the event we were supposed to have back in March was canceled for safety reasons due to COVID-19. Thankfully, by working together, we are still able to support two fantastic organizations with these unique, one-of-a-kind Two Hearted jerseys,” Larry Bell, president and founder of Bell’s Brewery said. 

Proceeds raised from this auction will benefit Kalamazoo Friends of Recreation and the Comstock Community Center. The Bell’s Scrambled golf outing, another annual Bell’s event, was also canceled due to COVID-19. As such, proceeds from this auction will also go to supporting that organization.

“The K-Wings are very excited to be able to auction these unique Bell's jersey's to the masses.  Due to the nature of not being able to gather we are utilizing our collective social networks to raise monies for two great local community non-profits,” Toni Lentini-Daniels, K-Wings Governor and Director of Business Operations said. 

All online jersey auctions will be held through DASH Auction. Seven jerseys will be auctioned off every week leaving six jerseys the final week. Each auction will begin on Monday and end at 11:59 p.m. the following Sunday. A special broadcast will walk viewers through the entire auction process live on the K-Wings’ Facebook page this Monday, July 13, at 10 a.m.

The online auction can be found here.

Two Hearted has earned the honor of being voted Best Beer in America three years in a row by members of the American Homebrewers Association. 

Two Hearted Day celebrates the debut of Two Hearted which was on Aug. 15, 1997. We will celebrate all week long. 

Our Two Hearted Night with the Kalamazoo Wings was originally scheduled for March 21.