Celebrate Diversity!

We are committed to building and fostering an environment rooted in diversity, equity, inclusion, and justice for those who who work here and those who enjoy what we do. This is important work and we know we have a lot more to do. What you see below is part of our commitment to do better, be better. This is a responsibility we take very seriously and invite you to come back often.


Brillosa shines a spotlight on Bell's employees, Latinx culture and community

We, here at Bell's are shining a spotlight on various cultures within the Latinx community and our employees with a special beer release and event. Brillosa, a deliciously smooth Vienna-style Lager with a 5% Alc. By Vol., is the seventh beer to be designed and released as part of our Celebration...
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DEI checkin: How we at Bell’s have been working toward a more diverse and inclusive brewery

In the summer of 2020, we formally made a commitment to be better when it comes to diversity, equity, and inclusion. Some of the work we’ve done around that commitment has been shared in a variety of ways. Our support of Brienne Allan, the latest releases in our Celebration Series (Seneca Village...
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Bell’s Celebration Series continues with Seneca Village, release event and education

The next release in our Celebration Series is here. Seneca Village, the sixth beer to be designed and brewed by Bell’s staff, celebrates our Black and African American employees. It was brewed to bring awareness to a part of American history that is often hidden or left out of more forward-facing...
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Bell's Black is Beautiful collaboration will be released in August 2020

September update: This beer is available now (while supplies last) at the Bell's General Store and Eccentric Cafe. Bell’s Brewery is proud to announce that it has joined the Black is Beautiful initiative; an effort to help bring awareness to the injustices many people of color face daily. The...
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#StillProud: Celebrate Virtual Pride Month in June with OutFront Kalamazoo and Bell’s Brewery

For eight years, Bell’s Brewery has been proud to support our local Kalamazoo Pride event in downtown Kalamazoo. Kalamazoo Pride is the largest fundraising event of the year for OutFront Kalamazoo, whose mission is to create a just, inclusive, equitable, and supportive environment in Southwest...
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Bell’s Brewery designated a Veteran-Friendly Employer

We are proud to announce our designation as a Veteran-Friendly Employer by the Michigan Veterans Affairs Agency. The announcement was made to the public on Veterans Day, Nov. 11, during the celebratory release of Goin’ Dark at our pub, Bell's Eccentric Café in downtown Kalamazoo. The Veteran-...
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