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That's the Idea

Creative Brewing Series

Will these beers always look like your average beer? Probably not.

That's the Idea

Have you ever wanted to be a beer taste tester? That’s the Idea behind this series of small-batch brews: Take a sip of what’s on our brewers’ minds, give us your thoughts and be part of the Inspired Brewing® tradition.

Available exclusively at the Bell's General Store, beers in this series will be released throughout the year. 

We want to hear from you!

Don't forget to take a peek at each 6-pack carrier for a QR code to scan. Take a quick survey & give us your input on the brew.


Double Kveik IPA - releases on 2/8

Imperial Keller - releases 3/1

Available Packages

6 pack