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Seneca Village

Black IPA

The label for this beer shows the layout of Seneca Village along with an aerial photo of Central Park - all within the shape of a woman's head in profile.

Seneca Village

Learn, Grow, Change.

Seneca Village was a flourishing 19th century African American settlement that was demolished to build Central Park. This Black IPA is a part of our Celebration Series, uplifting Black and African American Bell's staff and bringing awareness to a hidden part of our shared history. Open a bottle and your mind to the work we must do to acknowledge our past and help guide our future. 

As with other beers in the Bell's Celebration Series, this release was created, brewed, packaged by a group of Bell's employees (see images below for more).

More on how this beer came to be, its release and more can be found here on our Blog

Alcohol By Volume: 
Shelf Life: 
3 Months

Why don't we list IBUs?

There is a difference between absolute bitterness and perceived bitterness. IBUs are useful for homebrewers for the purpose of clone recipes, but it doesn’t always tell the whole story. Expedition Stout is a good example. It has more IBUs than more traditional hoppy beers like Two Hearted and Hopslam.


Available Packages

6 pack

Recommended Glassware


Why Seneca Village? 

Seneca Village was a thriving Black and African American community settled on the then-rural outskirts of New York City in the mid-19th century. As New York City grew, Seneca Village was leveled and its residents displaced so the city could build a "Central Park’"  In New York City newspapers of the time, the village was depicted as a shanty town. Despite being educated, voting landowners, the community’s inhabitants, homes, schools, and churches were deemed expendable. One cannot tell the story of Seneca Village without telling of the inequity and prejudice that led to its demise. Modern-day excavations continue to detail this story as an example of early success for Black and African Americans. They remind us of where we’ve been and the work we still need to do. 

Black Brewing Community  

One of most unique aspects of the craft brewing community is the willingness of breweries to collaborate and help one another.  In that spirit, we want to highlight the roles that Black and African American brewers have played and continue to play in the history of beer in America.  From the enslaved brewers at Monticello to the growing number of Black and African American-owned breweries open today, the special relationship that Black and African Americans have with beer and brewing has been critical in shaping our brewing landscape.


Get involved

For us, the work to support successes for Black and African Americans begins at home.  Efforts like SHARE, Momentum, and Black Wall Street Kalamazoo work to facilitate change for the betterment of our local Black and African American friends and families. Whether that’s fostering conversations about eliminating racism, teaching life and employment readiness skills, or strengthening communities by supporting Black-owned businesses, the opportunities for positive change are limitless.   

As with all of our Celebration Series releases, Bell's is making a donation to organizations that support similar causes. For Seneca Village, we're making a donations to Mothers of Hope and Black Wall Street Kalamazoo, two organizations that work to uplift Black and African Americans and their families in our community.